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When people are overwelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire and trust. into our networks, being Timely and Appropriately Persistent in our follow-up or we will fail to establish and increase our base of contacts. More Secrets to Getting Referrals How to encourage the members of your networking group to recommend your business to others Ivan Misner Networking groups can definitely help businesses generate referrals.